Introducing Atlassian Focus

Innovating Enterprise Strategy and Planning at Team 24 Europe

At Team 24 in Barcelona, Atlassian unveiled a new product within its Enterprise Strategy and Planning offering in the System of Work: Atlassian Focus.

This new and exciting solution builds on the industry-leading capabilities of Jira Align, which is designed to connect the efforts of technology teams with business goals and strategy.

Jira Align and Focus

Jira Align shines in helping teams plan and prioritize deliverables so that they connect with the wider business strategy, allowing key investment decisions to be made by measuring the value of the work put in by the people on the ground.

Focus takes this a step further by empowering executives and business leaders to articulate and oversee priorities supporting their development, management, and execution plans to deliver the organization’s strategy.

In short, Focus equips executives and leaders with a clear picture of their goals and progress toward hitting financial targets.

Why does Atlassian Focus matter for your enterprise strategy?

Your enterprise strategy should outline the long-term unified vision and direction of your organization, which Atlassian Focus enables through the cohesive integration of work between departments and teams.

The clarity and transparency offered by the product gives executives and leaders greater visibility over progress, blockers, and execution—all of which influence the direction of efforts and investments.

By enabling adaptability and resilience, your business has a much better chance of effectively navigating changes in the market/industry. In other words, you benefit from greater business Agility.

In addition, encouraging strategic alignment across the organization reduces internal conflicts and promotes the best use of competence and capacity among your people and teams. Ultimately, this leads to increased confidence between team members and stakeholders, who can see a solid plan for achieving long-term success.

Atlassian Focus and its powerful capabilities make all this possible with minimal effort through its integration with other tools in the Atlassian Stack. This means you can focus on what’s needed to make better decisions rather than the time-consuming collation and manipulation of scattered information and reports across the business.

Under the hood of Atlassian Focus (available Q1 2025)

With the release of Atlassian Focus, organizations will be equipped with a powerful toolset that transforms the way strategies are managed and executed.

Here's a look at some of the key capabilities:

• Define, manage, and visualize strategic priorities: Leaders can easily outline, manage, and monitor strategic goals, aligning them with teams, work, and funds without disrupting the way individual teams operate.
• Seamless integration with Jira and Jira Align: Focus effortlessly connects ongoing work already captured in Jira and Jira Align with overarching strategic objectives, creating a unified system for tracking progress.
• Governance and measurement of enterprise goals (OKRs): Atlassian Focus provides a structured framework to track and report OKRs across the portfolio, centralizing information on Atlassian’s platform for easy identification of risks and performance gaps.
• Stay in the know: With real-time insights into projects that are on or off track, executives can leverage contextual data to make informed decisions on strategy adjustments.
• Flexibility for all organization types: Focus is designed to be adaptable to any organizational structure, minimizing the need for complex customizations and allowing businesses to tailor their strategies to specific needs.
• Atlassian Intelligence integration: Leveraging AI, Focus surfaces key insights related to goals, work, teams, and resources, enabling leaders to take timely action when needed.

How can you get your hands on it?

Atlassian Focus is due to be released as a bundle with Jira Align in Q1 2025 for new customers within the Atlassian Enterprise Strategy and Planning offering.

The good news for existing Jira Align customers is that Atlassian Focus will be made available at no extra cost for the duration of current contracts, making it an invaluable upgrade for those already embedded into the Atlassian ecosystem.

For Enterprise customers, this launch represents the first step toward building more comprehensive strategic management solutions.

Why Eficode is excited about Atlassian Focus

At Eficode, we are thrilled to be part of this announcement because it marks a new era of strategic alignment and enterprise Agility. The introduction of Atlassian Focus meets the growing need for stronger tools in the strategic portfolio management space, offering impactful solutions for tracking progress, spotting opportunities and risks, and scenario modeling.

Not only that but it aligns seamlessly with the Atlassian System of Work, where clear big picture thinking, definition, communication, implementation, and strategy monitoring are key to success.

With an increasing demand for solutions that support strategy development and execution, Focus is Atlassian’s bold response for modern business leaders looking for better control over their organization’s strategic direction.

At Eficode, we’re proud to support this launch and look forward to helping our clients harness the power of Focus for business success through Atlassian’s Enterprise Strategy and Planning offering.

Reach out to us with any questions you have about Atlassian Focus or Enterprise Strategy and Planning, and stay tuned for more exciting updates!