The Future of Product Development event – advancing holistic product development

Now held for the sixth time, The Future of Product Development is Finland’s largest annual product development event, which focuses on the holistic promotion, renewal, and strengthening of product organizations. In addition to the on-site event – twice rescheduled due to the pandemic – we will also stream the event worldwide!

We first organized this event in 2015, when Henri Hämäläinen, CEO of Contribyte (now part of Eficode) decided to organize a seminar dedicated to product development.

“There wasn’t an event solely focused on developing product organizations in Finland at the time, so we decided to change that. Product development involves several elements, and successful organizations need to be equally good at sales, marketing, product development, and management. The event aims to combat silo mentality and bring together all the people who work in product development,” Hämäläinen says.

The product development event of the year

Over time, the conference has become the most important product development event of the year. 

For the first edition, the keynote speaker was ice hockey Coach Hannu Aravirta and we heard five fascinating case stories by topical operators. Since then, the number of guest speakers has gone up, and the event has gained a more international flavor: we’ve had the honor of presenting world-class speakers from the Netherlands, the UK, and the USA.

The Future of Product Development has had a fantastic atmosphere. The venues have included Helsinki’s famous Old Student House, cultural center Korjaamo, and concert hall Musiikkitalo. In 2019 we branched out to the seaside city of Oulu. This year, the event returns as an invitation-only conference to its roots in Helsinki, to the innovation center Epicenter, where we will stream it to participants worldwide.

This will be the best event yet!

We expect great things from the 2022 edition. We have been planning the event for nearly three years now, and every year we have become more and more excited about it.

“This year, we present an amazing line-up of speakers. We are proud to have customer experience pioneer Colin Shaw as our keynote speaker, a man we truly admire and who has written several bestsellers, including The DNA of Customer Experience. Getting Colin to come and speak at our event was not easy, and I had to do a video conference with him to convince him to participate,” says Hämäläinen.

Don't miss the opportunity to hear this customer experience guru and many more product development experts impart their knowledge. Register for the free event and join us online on Thursday, May 12th!