As Director of Atlassian Solutions Director and People & Business Transformation Lead at Eficode, Jess brings 16 years of digital financial services experience across both the UK and Sweden. She specializes in bridging the gap between C-suite vision and frontline execution across cloud, agile, and AI transformation. Also a high-energy speaker known for healthy provocation, Jess’s core philosophy is simple: people first, tools later. You can’t automate your way out of a deep culture problem.