Atlassian Team '25 in Anaheim made an announcement that genuinely reshapes how we think about AI at work: Rovo is now for all. This is more than just another product update. It marks a philosophical and strategic shift from Atlassian, positioning Rovo as a true differentiator in the crowded AI space.
Let me unpack why this matters.
Standing above all, Atlassian Rovo is free for ALL Atlassian users.
Democratizing AI with Rovo
Atlassian’s decision to make Rovo available to all customers on Standard, Premium, and Enterprise Cloud plans—across Jira, Confluence, JSM, and the new Teamwork Collection—is bold and overdue. In a market where most vendors are scrambling to bolt AI onto their products, Atlassian embeds it deep into the workflow fabric where teams collaborate daily.
Rovo isn't just a chatbot or another shiny AI gimmick. It’s now a complete AI suite comprising three apps that serve different needs but work together to make collaboration smarter, faster, and more contextual.
What’s new in Rovo?
- Rovo Search
Rovo Search connects data across Atlassian tools and third-party SaaS apps powered by the Teamwork Graph. It delivers relevant, contextualized results—not just keyword matches. Smart links, unified search across your toolchain, and follow-up suggestions mean that your teams spend less time looking for information and more time acting on it.
Benefit: Faster decision-making, fewer silos, and reduced dependency on manual knowledge sharing.
- Rovo Chat
Rovo Chat is an intelligent assistant that finds answers across systems and triggers actions—like creating Jira issues or posting to Slack—directly from the conversation. It supports voice and file uploads and is accessible on desktop and mobile.
Benefit: Brings answers, actions, and insights into the flow of work—making conversations productive, not passive.
- Rovo Studio
Rovo Studio empowers builders and power users to create AI agents, automation, and apps using low-code/no-code tools—all within the Atlassian ecosystem. Whether you’re a developer, admin, or business lead, Studio allows you to shape AI around your workflow.
Benefit: Democratizes AI development. You don’t need to wait for IT or procurement—build the automation your team needs now.
The real news? Rovo’s now FREE for everyone
Standing above all the exciting updates coming was the announcement that Atlassian Rovo was being made generally available and free for ALL Atlassian users. While discontinuing the $20/user/month SKU is a nice headline, the real story is Atlassian’s shift toward consumption-based AI. This changes everything. By baking Rovo into the standard plans and making Rovo free, Atlassian removes a major barrier to AI adoption: Upfront commitment. Now, teams can use AI, not just buy it.
This lowers the threshold for experimentation, drives adoption, and allows value to prove itself organically through daily use. This indeed is very innovative, pragmatic, transparent, and value-led.
Why I think Rovo’s context is its killer feature
At Eficode, we see many AI tools hit the market with impressive demos and promises. But what separates Rovo from the competition is simple: Context. Rovo doesn’t guess. It knows.
Thanks to the Teamwork Graph and deep integration with Atlassian Cloud, Rovo leverages decades of structured and unstructured collaboration data—tickets, pages, comments, goals, and people. It doesn’t just answer questions; it understands the relationships between work, timelines, and teams. This context-awareness is the bedrock for trustworthy, actionable AI in the enterprise.
Context is king in a competitive landscape where new AI assistants seem to pop up weekly.
What we can expect in 2025
Looking ahead, here are a few trends I believe will shape the rest of the year:
- AI-as-a-Platform becomes mainstream. Rovo is no longer a product—it’s a layer that powers workflows, decisions, and automation.
- Cloud migration accelerates as Rovo becomes a compelling reason to move. You need your data in the Atlassian Cloud if you want context-based AI.
- Governance and trust take center stage. With data residency, SOC 2, and ISO 27001 in place, customers can adopt Rovo with confidence.
- Custom agents will define competitive advantage. Successful organizations won’t just use Rovo—they’ll train it, shape it, and embed it into their workflows.
Closing thoughts
Rovo for All isn’t just Atlassian catching up to the AI hype. It’s Atlassian doing what it does best: Embedding powerful, practical tools where real work happens. At Eficode, we see this as a massive opportunity—not only to help customers navigate this change but also to lead the way in showing what great AI-enabled teamwork actually looks like.
So yes, Rovo is now available to everyone. But the next question is: What will you build with it?
Published: Apr 9, 2025
